What is YOAKE?

YOAKE is a next-generation fan engagement protocol that combines Japanese pop culture with innovative blockchain technology. Developed by YOAKE entertainment — a joint venture between four leading entertainment companies (ASOBISYSTEM, TWIN PLANET, Y&N Brothers, and W TOKYO) and backed by Sony Group.

YOAKE unites Japan’s powerhouse cultural exports — idols, music, fashion, anime, and more — into an immersive, global entertainment ecosystem powered by Soneium, Sony Block Solutions Labs’ Layer-2 blockchain.