pieFi is a Salt Lake City, UT-based provider of a platform that gives companies the tools they need to improve connection with their customers.&nbsp;Led by CEO Tyler Morrey, pieFi provides Upside.coop, a platform that allows companies to build a customer loyalty and retention program by rewarding customers with ownership in the business through their purchases, referrals, and any other value-creating activities that the brand chooses.

Upside Cooperative

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Binance Launchpool

Early Backers

Core Contributors

Initial Community & Genesis

Protocol Development

Ecosystem & Data Providers

Community & Genesis

Bonus Airdrop

RedStone

Series A

Series B

Allocated After 2030

Community Access Program

Community Reserves 

Stake Subsidies

Mysten Labs Treasury

Early Contributors

Protocol Sales Investors

Echo Sales Investors

Binance Marketing

Initia Contributors

Foundation

Liquidity

Airdrop

Vested Interest Program

Staking & Enshrined Liquidity

Initia

Team

Incentives

Treasury

Investors

Zora

Community 

Strategic Partners

Future Initiatives

Tokens Repurchased

Ecosystem & Growth

LayerZero

Token Assembly

Ecosystem Initiatives

Airdrop (Users)

Airdrop (Contributors)

zkSync

Foundation Treasury

Guardian Nodes

Community & Launch

Strategic Network Participants

Ecosystem & Incubation

Wormhole

Upside Cooperative

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Description

What is Upside Cooperative?

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