Americana Technologies, a startup founded by designer Jake Frey, allows brands and creators to turn physical items such as streetwear, collectibles, cars and artwork into NFTs.The startup’s core product is its NFTA Universal Chip, which can be attached to a physical object and links that object to the blockchain. The traditional art world provides a useful example, Frey said. Imagine walking up to an artwork, being able to scan it with your phone and seeing its entire web presence and ownership history pop up on your screen — that’s how the chip turns any object into a NFT.

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