How did Flipster achieve its rapid growth in a competitive market? What product strategies set it apart, and how is it adapting for crypto’s future? Coin Edition put these questions directly to Youngsun Shin, Head of Product at Flipster.

In this exclusive Q&A, he reveals their approach, from Big Tech influences to blending technology with community-driven trading.

1. Flipster’s huge 2024 Growth

Q: Flipster saw trading volumes jump 856% last year, with assets growing by a massive 6,000%. What exactly drove this huge spike? Could you point to a few specific things that made traders choose Flipster over other exchanges?

Our growth was propelled by three key factors:

1. High-Yield Earn Campaign – Our high-yield Earn campaign, offering up to 22% APR with no lock-in, really drew users in. 

We started it manually, refined it into an automated program, and saw nearly 50 times growth in that area. By letting users earn high yield without locking up their funds, we unlocked new capital inflows.

2. Fast Token Listings & Deep Liquidity Provision – Flipster became the go-to exchange for traders seeking early access to trending tokens. 

We listed new assets r…

The post ‘User Obsession is Key’: Flipster Exec Shares Growth Secrets (Interview) appeared first on Coin Edition.

How did Flipster achieve its rapid growth in a competitive market? What product strategies set it apart, and how is it adapting for crypto’s future? Coin Edition put these questions directly to Youngsun Shin, Head of Product at Flipster.

In this exclusive Q&A, he reveals their approach, from Big Tech influences to blending technology with community-driven trading.

1. Flipster’s huge 2024 Growth

Q: Flipster saw trading volumes jump 856% last year, with assets growing by a massive 6,000%. What exactly drove this huge spike? Could you point to a few specific things that made traders choose Flipster over other exchanges?

Our growth was propelled by three key factors:

1. High-Yield Earn Campaign – Our high-yield Earn campaign, offering up to 22% APR with no lock-in, really drew users in. 

We started it manually, refined it into an automated program, and saw nearly 50 times growth in that area. By letting users earn high yield without locking up their funds, we unlocked new capital inflows.

2. Fast Token Listings & Deep Liquidity Provision – Flipster became the go-to exchange for traders seeking early access to trending tokens. 

We listed new assets r…

The post ‘User Obsession is Key’: Flipster Exec Shares Growth Secrets (Interview) appeared first on Coin Edition.